Today, I’m thrilled to have Kurt Elster on the show. Kurt was introduced to me by my good friend Nick Loper who I had back on episode 80 of the podcast. Kurt runs ethercycle.com where he helps private label sellers launch their own ecommerce websites

Specifically, he’s a Shopify platform expert who helps Shopify users uncover hotspots in their designs to improve their conversion rate. Anyway, I’m a firm believer you really need to own your own platform in addition to Amazon which is why I brought Kurt on the show today to discuss the transition.