Drop The Mic with Jason Hunt

119 | The Importance of 'Made In Canada' Creative - With Ian Adler


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Ian Adler is Vice President and Chief Marketing Officer for PepsiCo Foods Canada.

Mentioned in This Episode

  • Simon Sinek
  • Ian’s LinkedIn
  • Ian’s email
  • Mr Rogers video
  • What you will learn:

    • Ian’s story (2:01)
    • Pivot points for PepsiCo (3:45)
    • Content and creative
    • Breaking into a new market (9:05)
    • ‘Made in Canada’ marketing creative (11:52)
    • Collaborative marketing
    • Enabling others to follow your lead (18:20)
    • Remembering your vision
    • Marketers = revenue drivers (21:29)
    • What’s your ninja superpower?
    • PepsiCo’s social media strategy (25:06)
    • Get in touch with Ian (28:18)
    • Ian Mentality - Quotes From the Show

      “Just because you can enter a market doesn’t mean you should“

      “Behind every number, behind every data point, there’s a heartbeat”

      “I always encourage people to have a vision”

      “I believe in diversity of thought”

      “We’ve got to do what’s right by consumers”

      ...more
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      Drop The Mic with Jason HuntBy Jason Hunt

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