Apologies to the Temptations and Edwin Starr (RIP), though maybe they'd love their hit song being referenced in a podcast about B2B software?

Roadmaps: what are they really good for nowadays? Or, more importantly, whom are they for? Is there a difference between B2C and B2B roadmaps? What happens when your marketing launch doesn't align with your release date? John and Nate tackle these questions and more in the latest Gettin' to Market.

New Episodes (some) Tuesdays. Visit productischange.com for more.

Videos and clips available on YouTube: https://www.youtube.com/@GettintoMarketPod