Drop The Mic with Jason Hunt

124 | The Future of Ads - With Shane Austrie

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Shane Austrie is renowned in the MarTech space. He previously worked & consulted for advertising companies like Facebook, Reddit, Tapyjoy, and more. He is currently the CEO of SVC and the CTO of Curastory.

Mentioned in This Episode

  • Shane’s Twitter
  • Shane’s LinkedIn

    • What you will learn:

    • Shane’s story (2:20)
    • Where are ads going in 2-5 years? (6:26)
    • Tracking the user journey
    • How to get ahead of the curve (10:42)
    • Out-of-home ads
    • What about VR ads?
    • The impact of the Metaverse (14:51)
    • Where is it going?
    • Re-allocating your marketing budget in 2022 (21:46)
    • Increasing LIfe Time Value (22:57)
    • Get in touch with Shane (24:30)

      • Shane Mentality - Quotes From the Show

      “User-generated content is killing it right now”

      “You have to start understanding where your customer is at”

      “Lifetime value is based on your overall interactions with the user”

      ...more
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      Drop The Mic with Jason HuntBy Jason Hunt
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