On this episode, we explore the big YouTube problem, why so many companies fail with youtube advertising, and what it takes to win.

John got his start working at Google on the AdWords team. While there, John saw a gap between the average company’s advertising goals and their actual ability to leverage paid traffic. John has personally managed over $5 million dollars in ad spend, consulted on another $20 million dollars, helped clients raise Series A funding, and implemented tracking and analytics systems to understand which marketing channels are driving results for their businesses.   Get the full show notes here.