In this Marketing Makeover Strategy Session, I sit down with Blythe, a long-time card maker and Stampin’ Up demonstrator, to tackle one of the most powerful tools for growing your business—email marketing! If you’ve fallen off the email wagon or want to build stronger connections with your list, this episode is packed with simple, actionable strategies to help you restart and grow.

We cover how to reintroduce yourself to your email list, create a sustainable monthly newsletter rhythm, and invite real engagement without overwhelm or hard selling.

Set a 6-Month Email Goal: Focus on consistency—one email per month to rebuild connection.

Reintroduce Yourself: Start with a personal email to warm up your existing list before diving into regular newsletters.

Newsletter Formula: Connect personally, position yourself as an expert, and invite your readers into a conversation.

Call to Action Tip: Ask readers to reply with a story about a card they’ve made or sent—build relationships, not just metrics.

Link Existing Content: Don’t reinvent the wheel—use your blog, tutorials, or social media content to drive engagement.

Resources:

• Instagram- https://www.instagram.com/shellyniehaus/
• Simple Shifts Newsletter: https://midlifemadesimplepodcast.com/tips
• Women Entrepreneurs In Prayer Call - https://midlifemadesimplepodcast.com/prayer