<p>The transformation into account-based marketing can be unclear. I had a chance to speak with <a href="https://www.linkedin.com/in/rcrogers23/" rel="noopener">Riley Rogers</a> and <a href="https://www.linkedin.com/in/connorschorr/" rel="noopener">Connor Schorr</a>, both SDR’s at Terminus who witnessed how their sales process evolved to fit a more account based approach. They share with us their experiences and what makes a successful ABM strategy.</p>

The transformation into account-based marketing can be unclear. I had a chance to speak with Riley Rogers and Connor Schorr, both SDR’s at Terminus who witnessed how their sales process evolved to fit a more account based approach. They share with us their experiences and what makes a successful ABM strategy.

<p>The transformation into account-based marketing can be unclear. I had a chance to speak with&nbsp;<a href="https://www.linkedin.com/in/rcrogers23/" rel="noopener noreferrer">Riley Rogers</a> and&nbsp;<a href="https://www.linkedin.com/in/connorschorr/" rel="noopener noreferrer">Connor Schorr</a>, both SDR’s at Terminus who witnessed how their sales process evolved to fit a more account based approach. They share with us their experiences and what makes a successful ABM strategy.</p>

129: Changing Your Sales Process to Fit Account-Based Marketing w/ Riley Rogers & Connor Schorr

Welcome to GTM Made Simple. Join host Sangram Vajre, WSJ and USA Today bestselling author, speaker, and co-founder of Terminus, as he meets with the most influential go-to-market leaders and helps you confidently answer: what's my next move?

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129: Changing Your Sales Process to Fit Account-Based Marketing w/ Riley Rogers & Connor Schorr

129: Changing Your Sales Process to Fit Account-Based Marketing w/ Riley Rogers & Connor Schorr