Struggling to make content that actually converts? Here's what you're doing wrong 🎯

In this episode, I'm hosting another live coaching session with my clients, and we're diving deep into the exact mechanics of creating content that doesn't just get views—but actually signs clients. From understanding the difference between awareness content and conversion content to mastering the psychology of viral hooks, I'm breaking down why most coaches are posting surface-level value that goes nowhere.

You'll hear me work with multiple clients on transforming their content strategy, fixing their DM game, and understanding what really makes people stop scrolling and take action. And here's the truth: most of you are creating content that makes you look like a fitness influencer instead of a coach who can actually solve their problems. 💥

So if you're posting consistently but not booking calls, getting engagement but no conversions, or wondering why your "value content" isn't moving the needle... this episode is going to completely shift how you approach content creation. Because when you nail the fundamentals of conversion-focused content, everything changes. 🔥

Top Quotes:

"This is surface level value. It's surface level and I'll tell you why it's surface level because you're not speaking to your ideal client." (4:04)

"Typically speaking, awareness content will perform better because it's more widely relatable. But the goal with awareness content is they follow you, and then they will still see your conversion content. Not everyone's gonna engage with it, but they'll still see it." (8:22)

"The assumption that you have to make is that when people are scrolling through social media, in the first three seconds, you need to tell them why they should watch your video." (38:27)

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