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In this episode, I sit down with Patricia Awan, a passionate advocate for customer success, lifelong learning, and leading with grace. From her childhood dream of working in PR to her journey from Portugal to the UK, Patricia shares how she built a career centred on helping others and fostering trust.

She’s the Manager of Client Success at ITGL and a passionate communicator - which you will see once you listen to this episode.

We dive into practical, actionable tips for achieving your goals, including:

✅ Client-centricity: How focusing on outcomes (instead of just adding to your client’s workload) builds stronger relationships.
✅ Skills development: A simple method to assess job specs and identify skills that can shape your future career.

Patricia also reminds us that customer success is about people - listening, learning, and engaging with empathy.

In this episode:

• Leading with grace (and a smile on your face)
• Client-centricity
• Lifelong learning
• Skills development
• Technology as a tool
• Customer engagement and management
• Meaningful and human connection

Whether you’re in sales, account management, or any client-facing role, this episode is packed with first-hand tips you can start applying today.

Follow Patricia.

This episode was brought to you by Vitally.

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About Women in Customer Success Podcast:

Women in Customer Success Podcast is the first women-only podcast for Customer Success professionals, where remarkable ladies of Customer Success connect, inspire and champion each other.

Follow:

Women in Customer Success

• Website - https://www.womenincs.co/podcast
• LinkedIn - linkedin.com/company/womenincs
• Instagram: https://www.instagram.com/womenincs.co/

Host Marija Skobe-Pilley

• LinkedIn - https://www.linkedin.com/in/mspilley/

Check out our Courses:

• The Revenue CSM - https://womenincs.co/the-revenue-csm