4 Simple Tips to Create Content that Converts

Something that comes through without fail on my FitsPRO Foundations intake survey is that people struggle with finding ideal clients online and/or converting clients to sales. Which is why it's important to have content that converts.

We shall dive into pieces of this today. And hopefully you’ll have some level of action to take and apply to ze gram.

And yes, I am specifically talking about Instagram today. So that is what I will be referencing throughout the episode.

You know I’m queen of you don’t have to do “x” to be successful at business.

With that, I only ask you entertain what I have to say; you absolutely are not required to do any of this. Think about how what I share today CAN BE applied to you. Maybe in a different way.

Creating content from your offer

When people say that they have no idea what to post, I get that they might be referring to a lull in inspiration. But if you work with clients in any capacity, or have any level of education and or experience, there is content in your brain. I hope that this episode can help you access it and organize it a bit better. And eventually use that to create content that converts followers into buyers.

One of the easiest ways to create content that directly relates to, speaks to, or helps potential buyers is to pull content directly from your offer. When I say that, I am spanning from your philosophy about coaching or whatever service you offer, to actual methods and tactics that you use within your coaching.

And I suppose that brings up the topic of giving away all of your gold for free. People often times worry about how much free content they should be giving away. But I want you to think about the people that you follow and enjoy the most, and how much free content you have likely consumed from them. Maybe you haven’t purchased from them at all, or maybe you have. And if you have purchased, you can see that what they’re giving away for free is why people are purchasing from them.

Even if you only work with 1:1 clients right now, you have a philosophy and a process. Even if you haven’t clearly defined it. So, I want you to make sure that after this episode you jot down some pillars of your philosophy in coaching or whatever service you offer. As well as sketching out your method. Now in my Fitspro Foundations course we call this the client lifespan or the process.

Remember that we are doing this because we want to be creating content that serves our larger audience, but eventually does get those people who are potential buyers to become clients. Aka content that converts. And that starts with the vast amount of free content that you provide. Which ideally is all in line with what you offer as a business.

Thus, if you are unclear on what it is you do as a business, and the process that you use with your clients, then it makes sense that creating content, let alone content that converts, is very difficult.

So, step one is to get some clarity around your philosophy, your brand story and your coaching tactics or methods.

What are topics that set your offer apart from others, or that you talk about often with your clients? 

This could be something as simple as teaching people how to count macros on a sliding scale. Meaning that you are allowed to just track your protein if you want to and that that can be effective. (or whatever it is that you teach your clients). You likely have a style of training if you are in the fitness room.