What are the benefits of being an in-house marketer vs freelance, and how does that compare to agency work?

Sam Hembree and Brooklin Nash are two of the Co-founders at Beam, the agency providing long-form B2B content that all starts with a conversation.

Daniel, Sam and Brooklin get into how Beam came about and the content problems it’s answering, why freelancing isn’t for everyone, and why young marketers should always say yes to new opportunities.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Sam:

https://www.linkedin.com/in/samanthahembree/

Follow Brooklin:

https://www.linkedin.com/in/brooklin-nash/

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing 

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

03:01 The Benefits Of Being In-House

07:59 Freelancing Freedom

12:35 What People Underestimate

18:54 Finding Your Niche

22:39 Asking Yourself What You Really Want

24:48 The Different Marketing Hills To Die On

28:31 Advice You Wish You’d Received

29:56 Don’t Be Afraid To Say Yes

35:47 Who We Are

HOW TO THINK ABOUT LONG-FORM B2B CONTENT

Understand your audience

Choose the right format

Focus on quality over quantity
Use a clear structure

Promote your content