Welcome to another addition of The Solopreneur Hour. Today we're doing another installment of answering your Facebook questions. I love doing these shows, so keep those questions coming!
Here's what you'll discover on this show:
* If Google Plus is on the way out...or about to explode.
* Should you hire a copywriting pro or trust your own instincts?
* How to make the most of your brand with a blog.
* What mile marker did the show reach in July?
* What do you when someone buys your product, but does nothing with it?
* A whole bunch more!
So without further adieu, let's get to your questions...
Steve G: Steve wants to know if I've updated my vision board.
And the answer is if I haven't updated it, but I have an idea where I want the show to go next and where I want to go next.
I capped off my five year growth period with the purchase of my watch but I haven't updated my vision board with the next item.
However, I am focused on where I am committed to taking the show next. I want it to become a legitimate A-list show with the top actors, real estate agents, trainers, etc. The best of the best. That's my long-term vision for the show.
For me personally, I want to buy a crappy old warehouse somewhere here in San Diego. I'll fix it up so I can drive my cars right into the warehouse and build out my living quarters with modern, industrial-type design. That'll be the back end and the front end will be a space with working stations, super high-speed Internet and conference rooms. It'll be a free co-working space and I'll have a local coffee cart sponsored by a local coffee shop and food trucks. Friday, Saturday and Sunday there'll be live jazz playing during happy hours.
Steve G: His second question is about Google Plus: is it about to die or is it the next big thing?
If you had asked me two weeks ago, I would've said it's about to die. But after having Michael Stelzner of The Social Media Examiner on the show (Episode 138), I'm inclined to say it has possibilities.
Right now Facebook is all about monetizing, yet the engagement is so low. Couple that with the fact that everyone has a Gmail account and business accounts plus Google's search engine ranking capabilities makes it seem like Google Plus is a place worth exploring.
Timothy Dwight M: What's the best way to get good sales copy written for your audience? Hire a pro or trust your own instincts for your followers?
I was writing a bio for people who interview me for their podcasts and when I was done, I sent it to David Roth (Episode 25 and Episode 8) for his input and expertise. So I say - hire a pro. Find someone who is a masterful copywriter on Fiverr or Odesk and have them do it for you.
Bob N: How good should I feel about wrapping a podcast in a blog?
You should feel great about that Bob. The way I do The Solopreneur Hour is to upload the show to Libsyn, which then goes to The Solopreneur Hour.com blog which then goes to iTunes. What happens because of that is TONS of organic traffic and audience growth that reinforces the brand.
This show is 11 months old and yet I feel completely confident I own the word solopreneur. So has that word grows in the world at large, this show's audience will only continue to grow. So you should feel great about wrapping your podcast within a blog!
Rey B: Talk about monetizing when starting a business. I know for the first 90 days we should focus purely on audience-building.