Influencer seems to be a buzzword easily bandied around. Originally associated with paying influential types like celebrities, some reports suggests that the average influencer can take home anywhere from£25,000 to £100,000 per year by promoting products like clothing, food, beauty and even vitamin supplements on their pages. It’s little wonder then, why becoming a influencer has become an all-out obsession for many – including many within our hair industry.

Now for the reality check. To get into that league of influencer is very rare, and should not be your ultimate reasons.

Being an authentic influencer should be centred around you sharing valuable information with your followers. But becoming a genuine influencer requires a lot more than just randomly posting on your social platforms – you need to have a substantial and authentic following – not brought bots – because of your expertise and transparency.

Starting out hairdressing in his native Ireland, Fergal is first-hand proof on what being an authentic influencer can bring. Joining Wella Professionals as a Field and Studio Technical Educator, his career has grown rapidly. Winner of Educator of the Year 2018, Fergal in 2019 won the coveted ‘Global Gift.ed Award’ 2019 for his work on social media. He know identifies and educates Wella Passionistas, which includes educating them on their social media skills. So you can be in the comfort of knowing that you’re in good hands today when it comes to helping you standout and get noticed on social media.

Let’s dive in!

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Special thanks to Fergal Doyle for joining me today.

Until next Monday, Peace, Love and Smiles all the way… Goodbye