In today's episode I'm going to talk about a strategy we use in the agency that generates staggering results. On average, our clients generated 13.5x ROAS (return on ad spend) with some generating as high as 18x trackable ROAS.

This is combining Facebook Lead Ads, our Facebook Ad Funnel and Email Marketing and using Facebook Ads to collect email addresses.

Email addresses are so important because…

• Facebook can go down
• Your Facebook and Instagram can be deleted
• Your ad account can be banned
• You could be banned

We have no control over facebook at all - they are a company with little to no transparency on how they operate, and if you do get your account banned, it is a mission to get it back!

So why is a Facebook Ads agency talking about email marketing…

Facebook Ads alone won't save your business. In fact, at Lume Marketing we won't run Facebook Ads for clients unless they have a website that converts, great organic content, solid email marketing automations, and regular email broadcasts going out.

We help our clients put these successful ingredients in place BEFORE we touch Facebook Ads. We approach Facebook Ads as one piece of the holistic marketing ecosystem.

• Email
• Organic
• Word of mouth
• PR and media
• Paid media
• Collaborators and influencers

Facebook Ads can be just really powerful in driving traffic to your website. And it's no secret that email marketing is a super powerful tool for eCommerce stores.

Combined, Facebook Ads and Email Marketing, are a force to be reckoned with.

I want to share with you a particularly successful strategy that we have been using across the board for our eCommerce marketing clients.

This strategy delivers results. Big results. On average our clients generated 13.5x ROAS (return on ad spend) with some generating as high as 18x ROAS.

This strategy uses Facebook Lead Ads, our Facebook Ads funnel, and Email Marketing. When using Facebook Ads and Email Marketing together, we saw really great results.

Links:

Our eCommerce Growth Agency https://lumemarketing.com/

My website: https://meganwinter.com.au/

My instagram: https://www.instagram.com/meganwinter/