We sell horseback riding. (Well we don’t really, of course.) But your business is more than the sum of its parts. That is the lesson the developers of Slack learned while in the pre-launch phase of their product — which has been wildly successful to the point of truly innovative. We deep dive into a pivotal memo they used, in which they were “understanding what people think they want and then translating the value of Slack into their terms.” It’s a lesson for all of us.

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Show Notes

Here’s the memo that started it all: [fair warning: some strong language] We Don’t Sell Saddles Here by Stewart Butterfield (@Stewart), co-Founder & CEO of Slack, not to mention co-Founder of Flickr.

Book we mentioned: Start With Why by Simon Sinek.

Get a Free Audiobook of Start With Why: Visit audibletrial.com/dream & get a free 30-day trial of their service!

For a taste of Simon’s book, check out his Ted Talk: How Great Leaders Inspire Action.

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