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7 event strategy moves every expert needs now

with Kristen Williams

Ever hosted a webinar and thought, “Why did I just pour my soul into that… and nobody bought?” Yeah, we’ve all been there. In this episode, I’m joined by Kristen Williams, event strategist to some of the biggest names in online business like Amy Porterfield, Russell Brunson and Jeff Walker. Kristen’s here to show you how to turn events, big or small, into genuine connection and real sales. We talk about what makes an event actually work in 2025 and into 2026, why you should stop giving tickets away for free, and how to build authority fast (without the cringe). If you’ve been playing small with your offers or your message, this conversation will light a fire under you.

For the full list of timestamps, key takeaways, and all resources mentioned, visit the full episode page here:

👉 https://deirdremartin.ie/blog/7-event-strategy-moves-experst-need