Is your marketing plan working for you? is it helping you scale your business and growth? If these questions linger, then this episode is yours. When examining your marketing plan, You need to look at and explore that entire customer journey from that initial touchpoint to the point of sale. And that initial touchpoint could be an organic Facebook post; it could be a billboard, an email, or a conversation.

It's essential to leave a digital trace in your marketing campaign. This way, you can get crucial data on where your traffic is emerging from.

To help us dive deep into this topic, we host the co-founder and chief marketing officer at Dream Data. He has an exceptional growth mindset, is data-driven by heart, and loves all parts of scaling businesses. Now, when we start talking about connecting your marketing to revenue, a lot of marketers and business owners don't understand what that means proper attribution a lot of marketers. Please welcome Steffen Hedebrandt.