Crockett Carothers, cowboy, rancher, and businessman, shares how a love for ranching led him to niche down in the world of ag industry payments—and win. What if the real key isn’t just working hard but working smart within the right community?

In this episode, Crockett reveals how he transitioned from riding colts and helping neighbors into building a scalable, profitable media and financial empire—all while staying true to his cowboy roots.  Crockett joins host, Joe McDonald, to discuss the importance of niching down, using relationships over transactions, and leveraging social media to multiply your reach. Crockett shares his step-by-step approach to creating a business that enhances his life’s passions—ranching and cowboying—rather than detracting from them. 

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