Do you desire to increase the number of people your marketing content reaches on various social media sites? In today’s competitive, fast-changing business environment, it can prove challenging for a small or medium business to create original, consistent and impactful multi-use content. You can gradually grow your organic social media reach and close more sales by adequately leveraging multi-use content. Our expert today is our very own Mandi Gould at Merge Marketing, who shares how you can optimize your marketing content on TikTok, Instagram, Youtube, and Facebook.

As you will learn in this highly informative episode, multi-use content is worlds apart from merely copying content from one social media site to the next. Mandi underscores the need to repurpose your content that functioned successfully on Youtube, for instance, before pushing the message to TikTok or Instagram. Indeed you can use clips from the video you uploaded on Facebook to create an interesting Instagram reel that your target followers will appreciate. Alternatively, you can create a great tweet by borrowing words from your most successful post to your Instagram caption. Only some messages will be appropriate for some marketing platforms; thus, you should tweak each message to fit. Furthermore, she gives a thorough understanding of ever-green content and its essential place in today’s digital marketing.

With a greater focus on Tik-Tok, Mandi provides best practices for successfully using your multi-use marketing content. She rightly advises the need to hop on trends and find ways to adapt them to your niche. In general, learn from our expert how you can utilize that awesome videos, graphics, or text across multiple platforms to grow your marketing reach. As is our tradition, discover Mandi’s pick for our company’s brand ambassador.

Key Timecodes