In today's episode, we are excited to have Otto Mitter of Elleebana join us in the LashCast booth. We have known about Otto for years and when the opportunity came for him to be on our show, we jumped at it.Otto is an industry leader and has done a lot to grow and further the lash industry. We could not wait to sit down and pick his brain on all things lashes. In this episode, Otto shares a little about his journey in the industry and then we break down lash lifts and why you need to add them to your service menu. In the last part of the episode, we get to hear about Otto's secret rock and roll career he's been working on. The name of his band is boWsER and recently his band has been nominated for a Gold Coast Music Award. Check out this link to see his band perform their hit song Supersonic: https://youtu.be/p2rSI7taOWAhttps://elleebana-usa.com/IG: @elleebanaIG: @elleebanausaIG: @ottomitterANNOUNCEMENTS:⁣⁣⁣⁣⁣YOU NEED TO ENTER THE FIRST ANNUAL "LASHIES"⁣ ⁣THE DEADLINE FOR THE LASHIES HAS BEEN EXTENDED TO SEPTEMBER 13TH AT MIDNIGHT There are two divisions to choose from: SOLO LASH ARTIST AND LASH SALON OWNER.⁣⁣⁣⁣In each division, there are five categories: Overcoming Story, Customer Service, Client Retention and Referral Program, Technology, and Salon Design.⁣⁣⁣⁣Each category essay will be rated by multiple anonymous judges. If your essay scores at the top of its category, you will receive a Lashies Award.⁣⁣⁣⁣⁣⁣There can and most likely be more than one winner in each category. ⁣⁣⁣⁣⁣⁣For example, we don’t believe there is just one person who is best at “customer service”. Instead, we believe that many business owners can demonstrate excellence in any of our five categories.⁣⁣⁣⁣⁣⁣The application fee is $50. ⁣⁣⁣Winners will be announced on September 27, 2021.⁣⁣⁣⁣We will host the first annual Lashies on Sunday night November 7, 2021, at the LASHCONference. ⁣⁣⁣⁣For more info click on this link: https://bit.ly/3lWY2lJ⁣⁣Click here to enter as a salon owner: ⁣https://bit.ly/3iglYOw⁣⁣Click here to enter as a solo artist:⁣https://bit.ly/3jc4wtT⁣⁣⁣⁣THE LASHCONFERENCE 2021 (AKA LASHCON) TICKET SALES ARE UP!⁣⁣⁣⁣It's this November 6-8, 2021. ⁣⁣⁣⁣⁣Go to: www.thelashconference.com for details. ⁣⁣There are three tickets to choose from:⁣⁣⁣⁣⁣𝐃𝐀𝐘𝐨𝐧𝐞 - This is for our bonus event on Friday. It includes a VIP ticket within. ⁣⁣⁣It's on November 5th and it's for lash artists who want to grow their leadership skills and be in a mastermind with other like-minded driven lash artists (limited seats).⁣⁣⁣ ⁣⁣ ⁣⁣DAYone Ticket Sales: https://bit.ly/3rC8m3r⁣⁣⁣𝐕𝐈𝐏 - SOLD OUT ⁣⁣⁣𝐁𝐔𝐒𝐈𝐍𝐄𝐒𝐒 - This is our standard ticket and you'll get access to almost everything minus some VIP perks. ⁣⁣⁣⁣⁣⁣⁣Standard Ticket Sales: https://bit.ly/2WsCz9A⁣⁣⁣JOIN OUR LASHCAST INSIDER CLUB:⁣⁣⁣Join the coolest club in the lash industry. You'll get discount codes to our webinars, trainings, LashCon, and our upcoming coaching program. ⁣⁣⁣⁣⁣https://mailchi.mp/lashcastpodcast.com/signup⁣⁣⁣⁣⁣⁣IG: ⁣⁣⁣@lashcastpodcast⁣⁣⁣@thelashconference.con⁣⁣⁣⁣⁣Join our free Facebook group: www.facebook.com/groups/lashcastpodcast/⁣⁣⁣⁣⁣Contact Paul Luebbers: [email protected]