Do you yearn to create that perfect or winning ad? Today we welcome back the last episode’s guest expert Dave Kerr to discuss creating that successful advertisement. Indeed this is a special episode because it is a departure from the usual: today, I talk with my guest face-to-face from our office. Discover the North Star or guiding light for developing and deploying successful advertisements. 

Dave educates us about the crucial place of the core message or elevator pitch in a winning ad. He drives the point home that the core message is always the same and clearly speaks to what your business is all about. Dave further underscores the need to stay consistent with your core message and branding. He reckons that many advisers often need help creating an ad for the sake of creating and seeing an ad go live without first understanding the core message. 

We spend significant time discussing why you must create authentic ad content. Learn about achieving brand awareness and leveraging the algorithms to create a successful ad. Dave spells out the key qualities of a social media coordinator that would determine the success of the message. At the same time, he cautions on the danger of using a jack-of-all-trades master to create your ad instead of clamoring for specialist crews.

With a twist to the usual end-of-episode question, hear about Dave’s choice of dream client whom he would want to be the brand ambassador for. Spoiler alert - we would need a part 3 with Dave to exhaustively espouse this topic.

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