You probably regard TikTok as the latest social media application for fun viral videos. However, you may need to learn that this platform can be an excellent avenue for growing your business. Besides being the go-to site for people seeking quick entertainment and more likes, TikTok is an overly effective marketing tool for those who know how to leverage its potential. This is the case because the platform renders it easy to create and post authentic video content that can reach millions of people.

My guest today, James, is a subject matter expert on TikTok. Our guest points out that TikTok stands out among the long list of social media platforms due to its unique, robust algorithm. The algorithm shows users' videos of most interest to them based on their activity and likes on the app. James applauds the equal playing field on TikTok because every video enjoys an equal chance of going viral. In addition, he draws our attention to the potential of growth for businesses utilizing TikTok. In particular, James lauds the special focus that the platform affords an individual video; thus, users can concentrate on one video at any given time. And that could just be yours!

True to the fact, my guest underscores how TikTok allows content creators to be genuinely authentic. You do not need sophisticated skills or expensive gear to realize an engaging and entertaining TikTok video. In this regard, a business can easily create trend-driven organic video clips. Furthermore, James advises businesses to create different accounts dedicated to specific niches to leverage the power of TikTok fully. Generally, this episode is loaded with rich insights on TikTok growth for businesses you want to take advantage of. In the end, hear about this expert's superhero choice of his brand representative. Enjoy!

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