Campaign budgeting can be tricky and frustrating and we are summarizing a good one for you in this episode and I couldn’t think of anyone else to do discuss this best but the Destaney Wishon of Better AMS.

A well strategized campaign can give your business a significant rank and boost it needs, all you need now is to know how. Listen in and understand better in this episode. 

In This Episode:

[00:30] Welcoming Destaney of Better AMS once again in the show.

[01:35] Why the topic of strategic segmentation and how important it is.

[02:40] Controlling budget for ad groups.

[06:35] What is strategic segmentation according to Destaney?

[09:28] When should the strategy be applied?

[10:00] Testing the keywords.

[14:34] Common mistakes done while applying segmentation.

[18:00] Understanding your bids optimization.

[23:43] Implementing.

[28:00] Focusing on bid management.

 

Guest Links and References:

LInkedIN: https://www.linkedin.com/in/destaney-wishon

WEBSITE: https://betterams.com/author/destaneyw/

YOUTUBE: https://www.youtube.com/c/betterams

 

Book References:

How To Win Friends and Influence People by Dale Carnegie

Harry Potter Series by JK Rowling

Shoe Dog by Phil Knight

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/