This episode emphasizes the importance of networking, particularly through word-of-mouth referrals, as a powerful marketing tool for those in the wedding industry. 

Alora discusses the overwhelming nature of digital advertising and social media marketing, suggesting that personal referrals and connections remain highly influential in attracting inquiries and securing bookings. 

The episode further discusses the general trend towards genuine, in-person connections over online interactions, advocating for a balanced approach to marketing that includes both digital strategies and personal networking.

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