Gettin' to Market

17 - How Org Size Shapes Product Roles


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John and Nate dive into how organization size fundamentally changes what product managers and product marketers actually do day-to-day. From sub-100 person companies to 20,000 person enterprises, they explore the trade-offs between moving fast versus having massive impact, and whether small orgs are really as nimble as everyone thinks.

They discuss Gartner's recent stock troubles (down 50% this year), debate whether AI is killing research firms, and unpack the wild differences between having one PM per product versus teams of 10+ PMs working on a single offering. Plus: the unexpected value of specialization, why John prefers "creative mess," and Nate's surprise that Napster still exists.

Key topics:

  • How PM/PMM responsibilities shift with company scale
  • The specialist vs. generalist career question
  • Resource allocation strategies for product teams
  • Why defensible credibility still matters in the AI age

Gettin' to Market: For when your job is real, but your role is negotiable.

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Gettin' to MarketBy John Miller and Nate Cook