with Liv Ferdi, Co-Founder of Trip Drinks

Trip make CBD infused drinks and oils, in stunning pastel packaging. You might have seen them in a super market fridge, and they might well be the first CBD product you've tried. The CBD category has a big inherent challenge - for now, Google & Facebook make advertising impossible, so brands are limited in how they can reach customers. For Trip, these challenges have been only an inspiration - it's driven focus on how the brand looks and where you can find it. 

Things we cover in this episode:

How distribution is your primary marketing channel 

The importance of how packaging feels, not just how it looks

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