From Ice Spice and Nicki Minaj’s Barbie Girl cover to Camilla Cabello, Gywyneth Paltrow, and just about everywhere you look on TikTok, Olipop is one of the largest-growing beverage brands in the nation. 

Steven Vigilante, the Head of Growth & Talent for Olipop, is here to explain exactly how the brand managed to do it. From 8 to 20,000 stores within a six-month time period, find out how Olipop is harnessing the power of multiple channels, including organic social, celebrity influencers, and in-store marketing, to become the next big challenger to brands like Coke and Pepsi. 

And don’t miss out on hearing the one marketing hill Steven swears he would die on. 

0:00 Intro/Background

4:30 Marketing at Olipop

9:10 Inspiration from Big Soda

11:48 Utilizing TikTok

14:40 Advice for TikTok Marketing

18:20 Omnichannel Marketing

24:33 In-Store Marketing

28:40 A Hill to Die On

31:23 Follow Us

www.olipop.com

Follow Steven: 

LinkedIn: https://www.linkedin.com/in/🥤steven-vigilante-06b64633/

Twitter: https://twitter.com/savigilante

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit:

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