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🔗 Get the exact lead magnet formula we used to generate $12 million at https://datadrivenmarketing.co/double

In this episode of The Art of Selling Online Courses, I sat down with Boris Mez from Data Driven Marketing to uncover the real secrets behind high-converting lead magnets and opt-in pages.

We dive deep into why high opt-in rates might actually be KILLING your sales, how to go from 15% to 70% opt-in rates (and why that's not always the goal), and the backwards engineering approach that ensures your lead magnets actually convert to sales. Boris reveals the exact architecture of winning opt-in pages, including the "above the fold" section that they spend half their optimization time perfecting.

You'll discover the 5 magic words that boost conversions instantly, why quiz funnels are dominating the market, and how one simple YouTube strategy helped a client make an extra $5,000 in just one month. We also break down common lead magnet mistakes that attract junk leads instead of high-quality buyers, and how to align your entire funnel for maximum revenue.

Whether you're struggling with low conversion rates, building your first lead magnet, or want to optimize your existing funnels, this episode is packed with actionable strategies you can implement immediately.