In this episode, hosts Ajay Mody and Asher Perzigian sit down with Rivka Friedman, Head of Health Innovation at Morgan Health, to explore how JPMorgan is reengineering the employer-sponsored healthcare system. Rivka unpacks how Morgan Health's dual engine of investment and innovation is driving a smarter, more outcomes-focused model—scaling value-based care, piloting advanced primary care, and addressing critical gaps in maternal health and affordability. The conversation dives into the complexities of aligning incentives in commercial insurance, the power of data in improving outcomes, and why small and mid-sized businesses are emerging as a new frontier for healthcare transformation. Whether you're a founder, policymaker, or just health-curious, this episode delivers bold ideas and practical insights for building a more resilient and equitable healthcare future.