ARRtist on AIR - Meaningful conversations with Software & AI leaders

🇬🇧 180: Adding 20 Mio. ARR in 3 years - The GTM Motion of Yousign

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With Alban Sayag - CEO of Yousign

Gaining traction in a competitive market such as e-signature with players like Docusign seems to be quite a challenge. However, Alban Sayag, his team and Yousign have managed to add more than 20 million in ARR in the last 3 years. In conversation with Julius Göllner, he gives valuable insights into Yousign's current go-to-market motion. In detail you will learn about:

  • Yousign’s positioning and main differences compared e.g. to Docusign
  • Joining as a CEO - Alban’s motivation to join in a management role as a serial entrepreneur
  • Yousign’s Runrate Concept - the natural amount of Net New ARR every month
  • Leading indicators to understand decelerating growth
  • The importance of segment analysis to understand your right ICP and motion efficiency
  • Changing the GoToMarket - From Sales Led to an Indirect Motion
  • Growing by Cocreation of new revenue streams and business models for partners
  • How to structure pricing for an indirect motion
  • Necessary product adaptations to get partner ready
  • What's behind the “classical S-curve” of growth
  • Geographic expansion - how to choose the right next market
  • Where to eat great in Paris

    • Our Guest:

    Alban Sayag
    https://www.linkedin.com/in/albansayag/

    Our Host:

    Julius Göllner
    https://www.linkedin.com/in/julius-goellner/

    Unser Werbepartner:

    Vanta

    Restaurant Tipp:

    Holybelly - Paris
    https://www.holybellycafe.com/

    ...more
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    ARRtist on AIR - Meaningful conversations with Software & AI leadersBy Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist)