School Marketing Journal with Brad Entwistle and Andrew Sculthorpe

"You never get a second chance to make a first impression." That's only partially true. Brad and Scully discuss this further in this episode, delving into how – within the school marketing context – your second chance is to iterate and improve before your next opportunity for another first impression. In today's interconnected world, the battle for enrolment begins online. As prospective parents commence their intricate journey of selecting the best school, their first stop is usually your school's website.

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