In episode 183, we discuss using first and zero-party data to improve customer lifetime value. Our guest expert today is Valentin Radu, a seasoned entrepreneur who particularly likes customer value. Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC eCommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs.

Valentin's career journey – He has been an entrepreneur for a long time, working with four companies in Romania. In time, he has gained valuable experience crafting better digital journeys and improving conversion rates and customer lifetime value. Nowadays, his company serves hundreds of companies by gathering zero and first-timer party data to improve customer lifetime value. (Way too many marketers rely on paid media and acquisition rather than full lifecycle marketing).

Role of customer trust in customer lifetime value – A business often has a longer value when the customer knows, likes, and trusts them. A business can lower customer acquisition costs by leveraging first and zero-party data.

Time codes