ARRtist on AIR - Meaningful conversations with Software & AI leaders

🇬🇧187: April Dunford: How to Nail Product Positioning

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With April Dunford - Founder of Ambient Strategy and Author of the bestseller: “Obviously Awesome” and “Sales Pitch”

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford is one of the leading experts in brand positioning worldwide. With Julius Göllner she speaks about breaking through the noise of a crowded market and positioning your SaaS product in the right and successful way. Tune in to learn more about:

  • What is Positioning and how do we actually do it?
  • Signs and Indicators you have bad positioning
  • The 5 most important Components of Positioning
    • Competitive Alternatives
    • Differentiated "Features" or "Capabilities"
    • Value for customers
    • Target Customer Segmentation
    • Market Category
    • How to setup a best practice process to define your own positioning and get the right answers for the 5 components
    • The McDonalds Milkshake Paradoxon - What`s behind?
    • How to challenge your positioning by constant talks with existing customers
    • The importance of understanding your real value pools for customers
    • Many best practices and war stories from Aprils more than 200 positioning projects

      • Our Guest:

      April Dunford
      https://www.linkedin.com/in/aprildunford/

      Our Host:

      Julius Göllner
      https://www.linkedin.com/in/julius-goellner/

      Unser Werbepartner:

      Flex Capital

      Related AoA Shows:

      🇬🇧172: The power of brand positioning

      Restaurant Tipp:

      Alo Restaurant in Toronto
      https://alorestaurant.com/

      Recommendations:

      Podcast: Positioning (with April Dunford)
      https://www.positioning.show/

      Newsletter:

      https://www.aprildunford.com/newsletter

      ...more
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      ARRtist on AIR - Meaningful conversations with Software & AI leadersBy Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist)