Salespeople, even veteran sellers, can struggle with warming up cold sales conversations and turning LinkedIn connections into active opportunities.    An avid listener recently asked that we cover how to get into opportunities and become immediately relevant to a prospect.    In this episode, John Kaplan explains how salespeople can be uncommon in their call preparation and conversations, so they can successfully earn the right to move their prospects into active opportunities.   Please note this episode was recorded prior to Covid-19. Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.   Here are some additional resources focused on getting into an opportunity:    - Purpose Process Payoff Podcast; https://apple.co/3hPFGOV   - Starting Strong With New Prospects Blog; https://bit.ly/2zVG51b   - Internal Negotiation Process Webinar: https://bit.ly/2ZgiEZj