A huge challenge I see business owners encountering right now is the decisions that need to be made on how to balance the interests of one’s people and culture while also recalibrating their operations and cost structure to potentially a new revenue and profit norm.
Today I’m talking with successful author, speaker, and entrepreneur Chris Meroff. He has built his company, and Private Equity Firm, into a thriving a place of cutting-edge ideas for company culture. Chris shares how he quadrupled his EBITDA as a result of embracing his employees and focusing on ways to release their inner greatness. By optimizing for ways to increase the median employee salary he literally lifted everyone up in the process.
What will you learn in today’s episode:
How Chris has more than quadrupled their EBITDA by focusing on his employees and leaders
How Chris scales his companies by focusing one KPI – increasing his employee’s median income
Why Chris would give up millions instead of laying off 10% of his workforce
How to harvest your employees’ greatest gifts and nurture their inner greatness
How to abolish the 2 things that can erode profits and employees’ mental states
How to unleash your people like never before
Culture is the sum of everyone’s world views
How to create a company purpose statement and engrain it in your culture
How to use the company purpose statement as a line in the sand to make decisions
How to create a culture that you can measure and monitor
How to align your culture and financials
The difference between entrepreneurs who are “hobbyist” and those who are growing an investment
Main Takeaway:
We cannot forget that businesses are made up of employees and people. Not only do we have to treat our employees well, but how we treat them and what we do right now (as a business-owner) will impact the future viability of our business. The leaders that are able to maintain the financial health of their business, while also keeping their culture and leaders intact are going to come out of this with a competitive advantage that I don’t think others are going to have. Employee growth, value growth, and the ability to have more options and freedom down the road are all linked to financial and business success. All of that come from a place where you are make clear, intentional decisions about your employees and company.
About Chris:
Chris Meroff built his company into a thriving laboratory of cutting-edge ideas for company culture. He wanted people to be seen for who they really are so that they can be fulfilled personally and professionally, either as a leader or an employee. His aim was to show his staff that there's more to their jobs than just giving up time with friends, family, and hobbies. With an emphasis on integrating work and life, Chris proved that the result can be fulfilling and rewarding. Establishing these roots of fulfillment in all of his endeavors became his life’s work.
Today, his companies employ over 200 people and all of them are quick to say that the culture there is unlike any other. This unique culture clearly shows that Chris’s Alignment Leadership model of pursuing fulfillment and developing people rather than skills is flourishing. Not just because the financials say so, but because the people themselves do.
Chris’s first book,