In this episode, our guest Shaun Brandt of oddit.co simplified for us the 3 important elements you should have in your website homepage with regard to effective branding. This and more of the customer journey, all in!

In This Episode:

[00:28] Welcoming Shaun Brandt on the show, the founder of oddit.co.

[02:52] Customer journey and removing friction background of Shaun.

[10:39] UX audit and customer journey explained.

[23:30] What is oddit.co?

[27:23] Top 3 points of friction on a website homepage.

[30:15] Necessary CTA

[32:30] Using a copywriter and what to focus on.

[33:35] Trust

[36:15] Simplifying your customer journey.

 

Guest Links and References:

Website: https://oddit.co/

Twitter: https://twitter.com/itsoddit

LinkedIn: https://www.linkedin.com/in/shaunbrandt/

 

Book Reference:

The Multidisciplinary Approach to Thinking by Peter Coffman (notion essay)

 

Links and References:

Wizards of Amazon: https://www.wizardsofecom.com/

Wizards of Amazon Courses: https://wizardsofamazon.mykajabi.com/a/27566/x6Kwkz6p

Wizards of Amazon Meetup: https://www.meetup.com/South-Florida-FBA/

Wizards of Amazon on Facebook: https://www.facebook.com/groups/WizardsofAmazon/

Wizards of Amazon on Instagram: https://www.instagram.com/wizardsofecom/