You're checking out a weekly segment of this podcast called "THE GOLD MINE", which is a more intimate, personal, and brief take from me about a topic of my choosing - but typically in the categories of entrepreneurship, growth, mindset as well as my own personal observations about the industry.

If you're new to this podcast, welcome - you can get interviews and business development/marketing tips on Sundays and The Gold Mine with me on Wednesdays. If you're a return viewer, thanks for following along!

In this episode, I address a question I frequently get asked: is the jewelry market oversaturated? The short answer is "yes" and "no", but here's a breakdown of what I'll be discussing.

• The current state of the marketplace - is there space for new and emerging jewelry brands?
• How can a new brand best position itself in the marketplace? What's required of brands today?
• Once you've established your brand, how can you find your target customer and capitalize upon your place?

Links from the episode:

"How I Built This - Rivian" - https://podcasts.apple.com/kn/podcast/rivian-rj-scaringe/id1150510297?i=1000578203598

Ep #151 - Interview With Benjamin Smithee - https://joyjoya.com/interview-with-jewelry-marketing-expert/

Blue Ocean Strategy - https://www.blueoceanstrategy.com/what-is-blue-ocean-strategy/Learn more: https://joyjoya.com