Moments to listen for:

I got to the point where I was making more money than I'd ever made working for someone else. And that was kind of like, wow, I don't know if I could ever go back. But still, I have imposter syndrome. [...] Just feeling like even with all these years and you know hitting financial goals and speaking engagements, having stuff published on People Magazine it still never feels quite good enough [...] I think a lot of people struggle with that. 

Scare Away The Nonright Clients - 31:25

I do little subtle things on the front page of my website. I have a grid of some of my favourite photos. It's my little gallery. I have dogs everywhere like dogs for days, dogs jumping on brides dogs licking people's faces. I try to have people of all colours, sexual orientations, different religious aspects. Really making sure that it's untraditional. [...] I do that because those are the people I want to attract. Those are my people, the people that are kind of like me kind of like my friends. Someone who would be offended by that is not my ideal client. So I'm gonna just put it in their face. So they would never even think to hire me. Right out of the gate [...] it scares away the nonright clients and it makes the right clients more attracted to me.

You don't need to go into business. - 40:14

People will go and create this epic work, and then they'll burn out two years later, because they love photography, but they don't love the business. [...] You don't have to make this a career. You can be an awesome photographer and still do meaningful stuff without making money for it.