Hello and welcome once again to the ongoing, value packed “Be Your Own Brand Podcast. Today is Wednesday 5/27, 2020. May is gone. However, here is your pause for developing a “get more business” from my accounting, legal, architecture, etc. practice. By extension then, gaining a lifetime of enhancement and enchantment! Taking you on a step by step journey from. Barely survive to thrive.

The other day I was rummaging through some older articles I had written and came across this stat from a think tank called Forester Research. I reported this 2017 not sure of the origin date. Here is the quote, “By 2020 85% of interactions between businesses will be executed without human intervention”. Corona wasn’t on the horizon yet and here we are 2020 and I venture a guess spot on with that prediction.

As a review, my business focus is:  I am a sales and market development consulting firm for professional practice enterprises. IN actuality, my marketing efforts are not any different than what an accountant, financial planner, might be implementing. So what I recommend is not without some solid foundations in what I do for my own business growth. Certainly not a “do what I say and not what I do” kind of platform.

I hate selling as much as anyone and I do not do any selling at all. This is as much selling as I do these days. I can explain what I do and if that interests you fine, if not I hope you use the information presented here for the growth of your own practice. Win-win or no deal. A simple concept of “responsive selling”, which turns the default explanation of selling on it’s head. In fact it is the only acceptable form selling for today’s buyer.