The Art of Selling Online Courses

202 Here’s How I 6X'd My Course Pass Rate From 10% to 60%


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Andrew Stotz went from a 10% pass rate to 60% by doing something most course creators are terrified to do - kicking students out with no refund.

In this episode, Andrew shares how he transformed his Valuation Masterclass from an on-demand course that barely anyone finished into a cohort-based bootcamp where students write 20-30 page research reports on four different companies.

His secret? "The valuation masterclass is about transformation, not information." And he means it - students who don't keep up get kicked out on Monday morning, no questions asked.

We dive into how Andrew built this intense accountability system, why he dresses up in military uniform for graduation ceremonies, and how one student from Nigeria who didn't even own a computer ended up working for Bank of America.

If you're tired of students buying your course and never finishing it, this one's for you.

🔗 Connect with Andrew:
- Website: https://academy.astotz.com/
- Podcast: https://myworstinvestmentever.com/

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The Art of Selling Online CoursesBy John Ainsworth

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