Personal Injury Mastermind

204. Ken Hardison, PILMMA — Toolkit: Shortcut to Law Firm Growth, AI and Operations

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Ken Hardison (@klhardison) saw opportunity where others saw risk. In the 1990s, advertising was taboo for law firms, but Ken recognized TV ads' untapped potential. He invested big, and his gamble paid off. His caseload exploded. Within four years he had over 60 employees and $5 million in revenue. He built not one - but two - multi-million dollar law firms. And wants to help other lawyers do the same. So Ken started the Personal Injury Lawyers Marketing & Management Association (@PILMMA) - providing training, coaching, and resources to shortcut the path to law firm growth. Ken is back for a second time on PIM to prove: when you see an opportunity, take it!

Tools in this Episode:

  • How AI can level the playing field for small firms.
  • What to look for in "A" players.
  • How to set proper KPIs to spur rapid firm growth.



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    What’s in This Episode:
    • Who is Ken Hardison?
    • Why early technology adaptors win the long race to success.
    • How PILMMA can uplevel any law firm.
    • Creative ways to identify top performers.


      • Past Guests

      Past guests on Personal Injury Mastermind: Brent Sibley, Sam Glover, Larry Nussbaum, Michael Mogill, Brian Chase, Jay Kelley, Alvaro Arauz, Eric Chaffin, Brian Panish, John Gomez, Sol Weiss, Matthew Dolman, Gabriel Levin, Seth Godin, David Craig, Pete Strom, John Ruhlin, Andrew Finkelstein, Harry Morton, Shay Rowbottom, Maria Monroy, Dave Thomas, Marc Anidjar, Bob Simon, Seth Price, John Gomez, Megan Hargroder, Brandon Yosha, Mike Mandell, Brett Sachs, Paul Faust, Jennifer Gore-Cuthbert

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