Intentional Growth

#205: Growing & Selling an 8-Figure Digital Agency: How to Create Freedom Before and After the Sale


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​Jason shares how he became cash strapped and burnt out as the company grew and what he did to recalibrate his day-to-day role and grow value before he sold the company to a strategic buyer.
What You Will Learn in Today’s Podcast Interview:
How rapid growth can consume your capital and cash
Strategies for deciding what work you love and who you should hire to help with the rest
Why clearly conveying your mission and vision to your employees is valuable for success
Jason’s framework for helping clients, The Three I’s: Issue, Impact, Importance
Why you should delegate the outcomes rather than the tasks
How implementing strategic systems and processes within your organization can allow you to take a step back from the day-to-day tasks
The importance of having a plan on your own terms for life after the sale of your company
How building your company with a clear end goal in mind gives you choices
How being intentional about what you want as your goals should drive how you build your business
The importance of building a valuable business in order to have options
The different ways you can exit your (management) role in your company and your ownership. For example:
ESOPs
Private equity recapitalization
Podcast Summary:
In today’s episode, entrepreneur Jason Swenk shares with us how he grew and sold his 8-figure digital marketing agency. Jason founded the business after freelancing for many years and describes himself as an accidental agency owner. After 12 years of growth, hiring over 100 full time employees, and working with clients like Hitachi, AT&T, Coke and Legal Zoom, Jason found himself exhausted by the business and with less freedom than he had BEFORE he became an entrepreneur. He was strapped for cash, making less money than expected, and was working on the day-to-day things he disliked.So Jason decided to recalibrate his relationship with the business.Jason set up new systems and hired the necessary people in order to focus on the areas he enjoyed the most. By taking a step back to get clarity on what his vision for the company was, he shifted from an accidental business to a scalable AND sellable organization.Jason shares with us how he worked himself out of the business, why he decided to sell and what life was like working for the buyer... and how to avoid some of the mistakes he made (emotionally and financially) in the sale.
 
I’m excited to share the conversation with you today because Jason clearly explains the value of growing your business in orde
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Intentional GrowthBy Arkona - Intentional Growth