Lars Riis is the founder and CEO of Elsk. Tired of working in an industry that didn't align with his personal values. Lars decided to build something that did. In Elsk he is attempting to build a brand that solves the problem of fast fashion. Expect to learn why Elsk opt for a 4 hour working week, why most brands are screwing over their returning customers and how Elsk sold an £800 mystery item in one email and much more.