A marketers job is so much more than social media.

But we’ve got a bit lost, we’ve forgotten there are marketing opportunities at EVERY touchpoint.

This week, on The Marketing Hustle, we chatted to Doug Franklin, Founder of Penny Black. Doug’s pretty much pulled a whole new digital marketing channel out the hat.

The headline from our chat is that the packaging has just got high tech. Realising that personalised digital marketing didn’t need to end the moment a customer makes a purchase, Doug set about creating Penny Black which brings digital personalisation all the way into the hands of the consumer via on-brand, personalised and great-quality inserts.

(This is a sponsored episode. At Copy Club we have a select number of partners. If you see us bigging them up, it’s because we really do believe they offer big value, but they also did kindly pay us which helps us to continue to look after y’all.)