In this heartfelt and candid episode, Bart sits down with Zane Kerby, President & CEO of ASTA (American Society of Travel Advisors). They explore the soul of travel, the evolution from “travel agents” to “travel advisors,” the emotional impact of seeing the world, and how empathy, kindness, slowing down, and meaningful connection shape a life well lived. Zane shares stories from his 30-year anniversary trip to Colombia, childhood influences, leadership philosophies, and why travel advisors are more vital now than ever. This conversation is human, emotional, and a reminder that travel doesn’t just show us the world—it shows us ourselves.

Major Takeaways / Learnings

1. Travel Advisors Matter More Than Ever

• “Travel agent” felt transactional; “travel advisor” reflects guidance, advocacy, and expertise.
• Travelers want transformation, not transactions.
• Advisors are the trusted partners who know what most travelers don’t.

1. Travel Makes Us More Human
• Travel builds empathy and reduces ego.
• Seeing how others live widens perspective and deepens understanding.
• Shared vulnerability while traveling brings people together.
2. The Best Memories Are on the Road
• Zane’s most meaningful family moments happened during travel.
• Being away from routine creates space for deeper conversations and connection.
• Small moments become lifelong memories.
3. Slowing Down Creates Kindness
• Zane’s advice: slow down, listen, and be available to be interrupted.
• Pausing helps us notice others and step in to help more often.
4. Leadership Rooted in Humility
• Zane’s parents modeled respect, humility, and kindness.
• Great leadership is about presence, consistency, and treating people well.
• Hire smart people, pay them fairly, and share the credit.
5. Stick With What Matters

• Zane believes in endurance and commitment.
• “Most people don’t stick with it…but you do.”

Memorable Quotes

• “Most of the important memories I have with my wife and family are from travel.”
• “Travel makes you less ego-centric and more human.”
• “The more planes of people we send around the world, the fewer bombs we have to send.”
• “An advisor works for you. Not for a supplier—for you.”
• “Slow the heck down.”
• “Some opportunities to help make you feel human.”
• “All that I am or hope to be, I owe to my angel mother.”
• “Most people don’t stick with it…but you do.”

Why It Matters / How to Use It

For Travel Advisors
Your work matters more than ever. You’re not booking trips—you’re shaping how people see the world and each other. You help create life-changing experiences.

For Leaders

Slow down. Listen deeply. Treat people well. Presence is powerful. Hire smart, kind people and give credit freely.

For Everyone

Travel as much as you can. Say yes more often. Go and see the world—it expands your understanding, deepens your empathy, and enriches your life. And when you’re not traveling, practice the same principles: pause, notice, listen, help.

Travel is an empathy engine. It makes us better humans. And as Zane reminds us, the world becomes a better place when we choose to go, see, and connect.

More about Zane Kerby here: Zane Kerby | LinkedIn

More about ASTA here: Home