In today’s episode, Sunny explains to us how the world of private equity operates, from the structure and lifecycle of the fund to considering a sale’s debt versus equity. We'll be delving into how private equity firms raise money, where the money comes from, what types of investors they work with, how the general partners of a private equity firm get paid, how they start the fund and what the fund structure looks like, and what the timeline means for the fund.

 

What You Will Learn In Today's Podcast Interview

How private equity firms raise the money

Where the money comes from and the types of investors

How the general partners of the PE firm get paid

How they start the fund and the structure of the fund

How that fund structure buys platform companies and bolt-on companies

What the timeline means for the fund and the partners

What the lifecycle looks like from start to finish

How this information relates to the Intentional Growth course

 

Are You Growing The Value of Your Business

Sunny and I unpack the private equity industry and how it works in crazy detail.

 

Over the past four and a half years, I’ve hosted dozens of entrepreneurs that sold their companies to private equity firms, as well as PE firms that explain their models and approach. However, today’s episode is the necessary start to finish explanation of how private equity firms works, and it fills in any gaps in information and understanding you may have.

 

I reached out to Sunny to come on the show again because of his unique experience and perspective. Before starting Satori Capital, Sunny founded Data Return, a provider of managed services and utility computing, grow the company 40% every quarter for three years, sold it, bought it back and then sold it again. His decade at Data Return included a $3 billion market capitalization made him one of the youngest CEOs ever to lead a Nasdaq company. His multiple exits, gives him unique expertise as a founder of Satori Capital, a private equity firm founded on the principles of conscious capitalism. By providing real-world insights from its experienced team and long-term funding with no fixed time constraints.

 

As many of you know if you are a long-time listener of the podcast, the principles of conscious capitalism are incredibly important to us and our work. Sunny’s investment thesis keeps conscious capitalism at the forefront, and that common approach makes today’s episode an exciting conversation to share with you.

 

About the Guest:

Sunny Vanderbeck is an inv