ARRtist on AIR - Meaningful conversations with Software & AI leaders

213: Wie kann man als Second Mover einen Markt gewinnen?


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Mit Dr. Kilan Schmidt, Co-Founder von Kertos

In this episode, Dr. Kilian Schmidt shares with Jannis Bandorski how Kertos is approaching the data privacy space with a platform-based solution, the opportunities that come from regulatory changes, and the strategic decisions they've made to fuel growth. We also dive into the pros and cons of being a second mover versus a first mover, Kertos' pricing strategies, and the target customers they’re focusing on. Plus, Kilian gives us a glimpse into what the future holds for Kertos.

Chapter Breakdown:

  • The founding story of Kertos
  • Platform-based approach to data privacy
  • Opportunities through regulatory changes
  • Second Mover vs. First Mover: Pros and Cons
  • Kertos' pricing strategies and target customers
  • Future outlook and growth strategy
  • Our Guest:

    Dr. Kilian Schmidt
    https://www.linkedin.com/in/dr-kilian-schmidt/

    Our Host:

    Jannis Bandorski
    https://www.linkedin.com/in/jannisbandorski/

    Restaurant Tip:

    Beuster Bar in Berlin

    https://beusterbar.com/

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    ARRtist on AIR - Meaningful conversations with Software & AI leadersBy Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist)