ARRtist on AIR - Meaningful conversations with Software & AI leaders

217: Webinar Secrets - Best Practices for B2B SaaS Webinars

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With Wolter Rebergen - CCO @ WebinarGeek

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In this insightful episode, Wolter Rebergen, Chief Commercial Officer of WebinarGeek, joins us to discuss the ins and outs of webinars in the SaaS industry, how WebinarGeek became a prominent tool for digital engagement, and key strategies for crafting impactful webinars. Wolter shares his journey from logistics to SaaS, the impact of COVID on webinar popularity, and actionable tips on optimizing audience engagement, retention, and conversion. In Detail you will learn:

Introduction to Wolter Rebergen (00:00)

-list text hereWolter’s background, role at WebinarGeek, and personal journey from logistics to SaaS.

The Growth of Webinars Pre- and Post-COVID (04:00)

-list text hereHow the demand for webinars evolved during the pandemic.
-WebinarGeek’s journey from 400 to nearly 2000 customers during COVID.

Why Webinars are Essential for SaaS Companies (06:30)

-The importance of webinars in lead generation, education, and building brand authority.
-Differences between WebinarGeek and general meeting tools like Zoom or Google Meet.

Key Strategies for Webinar Success (16:00)

-list text hereWolter’s advice on segmenting webinar content to target specific buyer journey stages.
-Best practices for designing compelling webinar visuals, titles, and the importance of consistency in messaging.

Audience Engagement Tips and Ideal Webinar Timing (28:00)

  • Optimal webinar length and pacing for maximum retention.
  • Tips for promoting webinars through social media, CRM, and LinkedIn.

    • Leveraging Webinars Beyond the Live Session (35:00)

    • Using recorded webinars for ongoing engagement and education.
    • Tracking attendee behavior post-webinar to drive further action.

      • Real-Life Webinar Innovations (43:00)

      • Creative uses of webinars, from SaaS training to yoga sessions for 500 participants.

        • Key Takeaways:

        Webinars are invaluable for lead generation and building relationships with potential customers.

        Content and timing matter—short, engaging, and well-promoted webinars convert better.

        Don’t underestimate post-webinar strategies; recordings can reach audiences far beyond the live session.

        Our Guest:

        Wolter Rebergen
        https://www.linkedin.com/in/wolterrebergen/

        Our Host:

        Julius Göllner
        https://www.linkedin.com/in/julius-goellner/

        Restaurant Tipp:

        Cannibal Royale

        https://cannibaleroyale.nl/

        Resources:

        WebinarGeek: https://www.webinargeek.com/

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        ARRtist on AIR - Meaningful conversations with Software & AI leadersBy Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist)