The Way You Lead

#219: Mark Rampolla, Founder of ZICO, shares an Entrepreneur’s Guide to Freedom


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This special live episode was recorded at the launch event for An Entrepreneur’s Guide to Freedom, the new book from ZICO Coconut Water founder and GroundForce Capital co-founder Mark Rampolla.

In this conversation, Mark shares what real freedom looks like for entrepreneurs and leaders—the kind that comes not from success or status, but from awareness, choice, and courage. He shares raw stories of loss, transformation, and rebuilding after the 2025 Palisades fire, and offers powerful practical frameworks like the “energy audit” and “freedom binder.”

The episode closes with Mark reading a moving passage from his book—an honest reflection on letting go, surrender, and what rises from the ashes.


Connect with Mark:

Buy his book: www.markrampolla.co

Follow him https://www.instagram.com/markrampolla/

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The Way You LeadBy Joshua Dean Church

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