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#22 James Broadbent : Making better things
James Broadbent is the CEO and co-founder of Narrative, as well as one half of the photography duo Chasewild. This conversation was recorded in June 2020 as Narrative was prepping to launch Narrative Select.
Moments to listen for:
You only book what you show - 8:59
“I mean, you've probably heard this before, but photographers will often say you only book what you show. So if you put yourself inside the head of a client who's reaching out to book photographer, the client isn't really objectively looking at your work and thinking how good of a photographer are you. They're really just looking at the photos and asking themselves, Do I want my wedding, do I want my photoshoot to look like this?
Which makes the content inside your images just as important as the photographic quality of what you've captured.
So booking the kind of client that you want early on can be challenging because if you want couples who, like for us, were super adventurous, then you have to work out how to get that into portfolio without having any of that in there.”
When you're always trying something you're always failing at something - 26:35
" I'm the kind of person who's always trying something. And when you're always trying something you're always failing at something. I think, a lot of people might try once or twice, with a new idea and then they fail and they feel quite rejected or demotivated."
If I can spend less time at the computer doing my post-process work, then I can spend more time making sure that I get more bookings - 36:50
"I think I sort of realized that, if I can spend less time at the computer doing my post-process work, that'd be blogging or selecting my images or whatever, then I can spend more time making sure that I get more bookings, or shooting more, or just doing other stuff that I want to be doing."
---
Image Salon is a Montreal-based photography & retouching studio. Your hight touch creative partner. Outsource without compromise. imagesalon.com
Music and Sound Production by Philip Creamer
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By The Image Salon
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James Broadbent is the CEO and co-founder of Narrative, as well as one half of the photography duo Chasewild. This conversation was recorded in June 2020 as Narrative was prepping to launch Narrative Select.
Moments to listen for:
You only book what you show - 8:59
“I mean, you've probably heard this before, but photographers will often say you only book what you show. So if you put yourself inside the head of a client who's reaching out to book photographer, the client isn't really objectively looking at your work and thinking how good of a photographer are you. They're really just looking at the photos and asking themselves, Do I want my wedding, do I want my photoshoot to look like this?
Which makes the content inside your images just as important as the photographic quality of what you've captured.
So booking the kind of client that you want early on can be challenging because if you want couples who, like for us, were super adventurous, then you have to work out how to get that into portfolio without having any of that in there.”
When you're always trying something you're always failing at something - 26:35
" I'm the kind of person who's always trying something. And when you're always trying something you're always failing at something. I think, a lot of people might try once or twice, with a new idea and then they fail and they feel quite rejected or demotivated."
If I can spend less time at the computer doing my post-process work, then I can spend more time making sure that I get more bookings - 36:50
"I think I sort of realized that, if I can spend less time at the computer doing my post-process work, that'd be blogging or selecting my images or whatever, then I can spend more time making sure that I get more bookings, or shooting more, or just doing other stuff that I want to be doing."
---
Image Salon is a Montreal-based photography & retouching studio. Your hight touch creative partner. Outsource without compromise. imagesalon.com
Music and Sound Production by Philip Creamer